Each website designer tries to implement multiple design techniques to ensure best user experience which helps in meeting the business objectives of the website. For example in a directory type listing website, designer makes sure that the reviews for each business listing are properly visible. It helps users on deciding which company to select from the available options.
Responsive website design is one important web design feature which is equally important for all types of websites including e-commerce, service providers, directories or informative websites etc.
Responsive web design
A responsive web design allows the layout of the website to adjust as per the size of the screen on which the end user has opened the website. A big screen (like desktop or laptop) views the website content in around three columns whereas on smaller screens (like smartphones etc) it is visible on a single column.
Some of the important reasons due to which every company must opt for responsive web design include:
Multiple devices are supported
The devices on which the target users open the websites vary to a great extent. The responsive design ensures that content is perfectly visible on each type of device thereby increasing the reach of your business. Also, this will enhance the conversion rates and sales of the business due to improved experience of the users and repeated viewing of the website.
Easy development and maintenance
With responsive web design, one does not require designing of websites separately for mobile devices. This saves a lot of money and time which would have wasted otherwise by the companies. Also, maintenance and updating of the content becomes quite easy and efficient with a single responsive website. This approach also protects from duplicity of the content.
SEO friendly design
Google always prefers responsive website design while ranking the websites for search results. Also, search engine optimization (SEO) related factors like mobile friendly webpage, reduction in loading time, stronger link building and less bounce rate ultimately aid in enhancing the search engine ranking of the website. Also, Google has penalized the website designs which are not mobile friendly.
Security for the future
In future, even if devices with different sizes and resolution hit the market, the website designers can be remain assured that perfectly designed responsive website will be able to support these screens. It is the fluid design of the responsive website which helps in adjusting the web content as per the screen size.
Easy Web analytics
Website analysts can easily track the performance of their respective websites with analytics tools including Google analytics. These tools are able to provide analytics related to different devices based on responsive website design.
So, in order to survive and thrive in the digital era with better results, it is imperative to follow this trend and adopt responsive design for the business. A good website design company keeps all these points in mind and delivers a perfect responsive design websites to their respective clients.
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