This is a time of fast communication. People want to stay connected and keep track of latest happenings. While doing so, they also want to communicate at a very low cost. SMS has been accepted widely for communication purpose. It is found to be very convenient and research has revealed that people seldom miss to check the sms received.
However when it is necessary to communicate a message to multiple recipients, the inhibiting factor is the cost. Bulk SMS India has been found to be extremely effective to solve this problem. It has become an indispensable marketing tool in recent times.
Short message texting or SMS is widely popular worldwide. An SMS gateway acts as a facilitator between bulk SMS service provider and the recipient of the SMS. The messaging can be done through cell phone, desktop computers, laptop or even tablets. It acts as two way communication system.
The advent of bulk SMS gateway provider has made the lives of people very easy. It has been of tremendous help for businessmen, banking services, etc where a particular message needs to be transmitted to several people at once. This has proved to be a highly efficient marketing tool, primarily because of its convenience and low cost.
SMS gateway is generally of two types. Direct to SMS Gateway is one form of gateway. In this type, SMS sending and receiving can be done through email, apps and web pages. The gateway connects to the short message service centre or SMSC. SMSC stores the messages and forward the messages to the intended recipients after converting it into the desired format.
Another form of SMS gateway is Direct to mobile gateway. This type of gateway has got an inbuilt GSM connectivity. Subscriber Identity module or SIM is used here to transmit or receive text messages.
The popularity of bulk SMS service has been increasing day by day. The main reasons of its increasing popularity can be attributed to following reasons:
Launching or promotion of a new product can be effectively communicated to customers very quickly.
Customers can be updated with timely reminders of certain upcoming events, meetings or important schedules.
The very cheap messaging to a wide network of people is one of the major reason of the popularity of bulk SMS provider. For the businessmen, it helps to generate revenues at a fast pace and helps them grow their business.
Short lasting offers or programmes can be informed to the customers quickly.
Transactional bulk SMS provider is a wonderful mass communication tool. The text in the messaging is suitably selected to express the main theme in a short space. People love to read brevity of messaging as the key message is delivered quickly to them.
The timing of the sms if suitable selected like a particular day of a week or a suitable time of the day, this messaging system can prove to more effective. Along with the timing, frequency of sending the sms should be judiciously selected. This is very important as too many sms can irritate customers.
There are lot of companies who are providing the services of promotional bulk SMS provider. The popularity of this gateway does not seem to wane in near future. Demand for its use will definitely increase in the coming days.
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