Different Functionalities Which a Good Bulk SMS Gateway Service Can Offer


The Bulk SMS Gateway popularity has increased phenomenally. There is now a huge competition among different providers of Bulk SMS Gateway and everybody is trying to sell his product. People are very eager to take up this business. This includes small and medium sized business houses also. Even the big Business houses are abandoning the conventional way of Marketing and taking up the promotional bulk sms provider to promote their business more effectively and at a budgeted cost.

The effectiveness of Bulk SMS Gateway can be increased by introducing suitable functionalities in the service. More and more functionalities are being introduced and choosing the correct and the desired ones are often problematic and confusing for young aspirants. This article will provide you with suitable feedback about different important functionalities which you should look for while selecting a Bulk SMS Gateway Provider.

The option of SMS API:

The Bulk SMS service provider should provide you an option for API options for SMS. Your business should be able to integrate and identify the suitable interface with your software in your mobile application and desktop with the SMS API.

Automation to be introduced for generating alerts:

Automated reminders should be able to be sent to the customers which would be a great relief for you to conduct your business smoothly. The alerts which will be sent on the right date and time to the customers or employees or members can be of great help to you as well as to your customers.

The provision of International messaging facility:

Once you get a facility to send SMS in bulk to your international customers, the credibility and popularity of your business can be increased significantly. You will be global representative and send messages to different countries all over the Globe will be very easy for you. This will also help you to increase the customer base significantly and your business will be known to several countries at ease.

It is a dialogue and not a monolog:

The transactional bulk sms provider facilitates communication between the user and you at ease. It is not about sending messages only; it can establish a two-way communication. With unique short codes, you can establish a perfect communication channel with your customer which will increase the brand reputation of yours.

E-mail to SMS feature:

This particular functionality is very helpful for your business. This facility will help the Bulk SMS-Gateway to send unique updates and also reminders along with other messages to your inbox at ease.

The priority messages which will be personalised:

The personalised and the priority messages will help you to promote your brand effectively by sending the right information to the right customer and at the right time. Since the bulk sms company in Kolkata will send the messages to the mobile device of the customer, it will be very easy to the customers to access the messages without fail.

The scalability and the reliability factor:

The Bulk SMS Gateway which you will get from your service provider should be reliable enough and it should be scalable also. You grow along with your business, it is important that you should be able to scale up the business at ease without any problem. Therefore, getting a reliable service from a top bulk sms company is extremely important for you.

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The various aspects which make Bulk SMS Gateway a very attractive form of business


The term Bulk SMS simply means the business of SMS in a huge volume. A Bulk SMS Gateway facilitates to sell the Bulk SMS to the customers who intend to take the business. The customers may be individuals or entrepreneurs or other Government or non-Government organisations, etc. The services required for sending the SMS will be provided by the Bulk SMS Service Provider, The Bulk SMS facility helps the business houses to send their important business promotional messages and any other relevant information related to their business to the customers with absolute fluidity and instantly in a very cost effective way. This form of SMS technology is very frequently used for promotional, transactional and mobile marketing activities.

The Difference Between Promotional And Transactional Sms Explained:

The Promotional messages refer to those types of messages which are sent to all customers irrespective of whether they have opted in or opted out of the service, whereas the Transactional messages are those SMS which is only sent to those customers who have opted in for the service only. The indiscriminate use of these messages have been regulated by TRAI and the timings for sending the messages has been scheduled. This has been done to ensure that no inconvenience to the customers is created by overenthusiastic providers.

What are the benefits:

The messaging through transactional bulk sms provider has many benefits and some of the important benefits are discussed for better understanding.

1. Very easy to send customised and personal information

2. Create awareness of your brand through Bulk messaging

3. It is very easy to send critical alerts to users.

4. Bulk SMS Gateway can be used very effectively for organizational and internal communication.

5. Automation can be possible with this wonderful SMS service of Bulk messages.

6. There can be no faster and cheaper way of communication than Bulk SMS Gateway.

  • The way to choose the best provider:

The guidelines to choose a good promotional bulk sms provider can be found in the following points.

  • Guidelines:

1. Provision of Easy API: There should be an easy API or a suitable administration panel provided to you to send Bulk messages through the Bulk SMS Gateway to millions of customers at one click of the button.

2. The SMS which is sent should not get re-routed and should surely reach your customers. No customer will like to get failed in receiving an important SMS and this part is very important for selection of a suitable service.

3. Facility to add on like mobile apps excel plug in, a very good reseller program, etc should be provided to make your business of bulk sms provider looks more convincing and attractive. These add-ons will facilitate to communicate more easily and become more productive once you start using these services. Moreover, it will attract more customers easily for you and expand your customer base will be much easier for you.

4. The service for International platform: By default, the Bulk SMS Gateway service should have the facility of sending messages internationally. The more countries covered in the offer, the more your business will become flexible and acceptable globally.

You have to think big if you have to grow and your business can soar high easily if you can follow the above-mentioned steps carefully. Build your business slowly but steadily with a definite purpose in hand and the best bulk sms company Business is at your disposal to make you a successful Businessman.

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